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All About Website Marketing

Wednesday, 26 March 2014 Leave a comment Go to comments

If you read my last post, you already have a pretty fair understanding of search engine optimization (SEO). What then am I talking about when I call myself a “Website Marketing Specialist“? “What does website marketing even mean?”, you may wonder. In order to understand website marketing, you’ll need to know what internet marketing is as well.

Internet marketing is really any and all marketing related to the internet, online sales, online conversions, and online promotion. This even includes e-mail marketing and marketing on mobile devices. Internet marketing really refers to any marketing that’s done online, or sometimes it can be as broad as marketing done through any wireless media. Still, there are many specialists in the internet marketing industry who prefer to think of internet marketing in stricter terms than that.

Think of website marketing a piece of the internet marketing puzzle. Where internet marketing handles a wide variety of media, website marketing focuses on a specific website itself. When I manage a website marketing campaign, I understand that my focus is on getting user traffic to your website. Granted, much if not most of what I do is manipulating “off-page” SEO elements (SEO factors that increase ranking from outside the website). Still, the focus of website marketing is to increase traffic to your website, and increase your customer base.

When it comes to website marketing, I give every company I deal with the care and service that most businesses simply do not provide. If you’re in the Southern California area and are interested in what my company can do for your business, feel free to call or email me and I’ll be in touch. Don’t worry if your business doesn’t have a website, or if you are thinking of making changes to your existing website. My services cover all business models.

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