Archive for September, 2011

What is SEO?

Wednesday, 14 September 2011 Leave a comment

How often do you have someone ask you, “What do you do for a living?” Pretty often, right? I seem to get asked this question all the time. But when I tell them, “I manage an SEO company”, more than half of the time they’re staring at me like a deer in headlights. So, in the interest of proliferating this knowledge to everyone reading this blog, I’ll answer the question on everyone’s mind: What is SEO?

SEO stands for Search Engine Optimization, which sounds like a mouthful, but really isn’t too complex. Let’s break it down, shall we? We all know what search engines are; how many people still haven’t heard of Google? Google, Yahoo!, and Bing take up over 95% of all internet searches. What about the “O” in SEO? What does Optimization refer to? What I’m optimizing is the ability for a website to rank high in a search engine for specific keywords or phrases. If you were to search Google for some product or service you’re interested in, you’re more likely to look at items on the first page, correct? Even more to the point, how much more likely are you going to click on the first link you see, versus say, the fifth?

SEO is a vital part of any marketing strategy, and one of the nice things about SEO is its versatility. SEO is beneficial for large and small businesses, for online businesses or businesses with a physical address. Even non-profit and community organizations have a lot to benefit from search engine optimization.

Say you have a website that you’d like to see appear high in Google for a certain keyword or phrase. I make sure that your website comes up high in Google rankings for that keyword, which means more people will come to your website. Each one of those visitors to your website is a potential customer. The more customers you have, the more sales you’ll make. As you can see, search engine optimization can be a powerful tool for businesses.

If you are interested in search engine optimization, or have a website or business that you believe could benefit from SEO, please contact Brennan Mack SEO and I’ll make sure that your website appears high in search results. Even if your business doesn’t currently have a website in place, or if you’re planning to overhaul or make changes to an old site, my services cover all business models.